Sample audit report

Anonymized results from a real scan of a small-business homepage. Your report follows the same format — every finding explains what's wrong, why it costs you visitors, and how to fix it.

54/100
Losing visitors right now — 7 issues found
1
critical
3
high
2
medium
1
info
Unreadable text on your services section (contrast 1.3:1)
The heading "What We Offer" and two paragraphs render as pale text on a white panel. First-time visitors see a nearly empty section. Readable text needs at least a 4.5:1 contrast ratio.
Fix: change the text color to #1f2937 or darken the panel background — exact CSS selector included in your report.
Screenshot of the flagged element (pixel-verified) — included in your report
What We Offer
We help businesses grow with tailored solutions built around your goals.
"Book a consultation" button leads to a deleted page
Your main call-to-action returns a 404. Every visitor who tries to become a customer hits a dead end.
Fix: repoint the button to your current booking page or restore /book-now.
Page not usable on phones — viewport tag missing
On mobile your site renders as a zoomed-out desktop page. Over half of typical traffic is mobile.
Fix: add the standard viewport meta tag to your page head — one line, included in your report.
Missing meta description
Google is composing your search listing from random page text, which weakens click-through from search results.
Fix: add a 120–160 character description that states what you do and for whom.
6 of 9 images have no alt text
Hurts accessibility and image-search visibility, and leaves blank gaps if images fail to load.
Fix: one-line descriptions per image — the report lists each file.
No social sharing preview (Open Graph tags)
When your link is shared on WhatsApp or LinkedIn it appears as a bare URL with no image or title.
Fix: add og:title, og:description and og:image tags — templates included.
No structured data found
Schema markup helps Google display rich results (business info, ratings). Competitors using it get richer listings.
Fix: add a LocalBusiness JSON-LD block — a ready-to-edit template is in your report.
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